Marketing strategies and sales forecasting

• For many companies the marketing strategy may be simply to grow the business, yet there is often a lack of direction with this aspiration. A targeted strategy for growth will tend to deliver a better harvest of market share than the more loosely sought after growth.
• Sales forecasting is a key ingredient in the success of a business. Forecasting doesn't have to be arduous or hard, but it should reflect the reality of what is happening in the market.

Active BSS can assist with your marketing strategies.